Sean Katona
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Sean Katona · Landlord · Real Estate Investor

Better Returns, Less Headaches.

Invest alongside us in strip-malls, shopping centers and net lease (NNN) retail in Phoenix, AZ. Our friends buy an equity stake in each deal to get the same benefits we do: cashflow + loan paydown + forced appreciation + tax advantages.

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Sean Katona with family on the beach
CASE STUDIES
Parkway Village, Goodyear AZSold
Parkway Village
Goodyear, AZ
$2.0M→$4.9M2.45×
Purchase → Sale
Southern & Extension, Mesa AZSold
Southern & Extension
Mesa, AZ
$1.5M→$4.6M3.07×
Purchase → Sale
Gilbert & University, Mesa AZSold
Gilbert & University
Mesa, AZ
$1.65M→$4.6M2.79×
Purchase → Sale
Albertsons Shops, Tucson AZSold
Albertsons Shops
Tucson, AZ
$2.8M→$4.15M1.48×
Purchase → Sale
Duke Plaza, Maricopa AZSold
Duke Plaza
Maricopa, AZ
$1.95M→$3.5M1.79×
Purchase → Sale · Bank-owned acquisition
Elliot & Rural, Tempe AZActive
Elliot & Rural
Tempe, AZ
$2.65M→$5.16M1.95×
Purchase → Current value
Greenway & 19th, Phoenix AZActive
Greenway & 19th
Phoenix, AZ
$2.1M→$3.6M1.71×
Purchase → Current value
Ray & Cooper, Gilbert AZActive
Ray & Cooper
Gilbert, AZ
$1.025M→$2.25M2.20×
Purchase → Current value
Current valuations on active holdings are internal estimates based on recent comps and in-place NOI. Past performance is not indicative of future results. Detailed performance available under NDA to qualified investors.
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BUSINESS MODEL & CRITERIA

BulletProof Basis → ProForma.

Every CRE deal I've done follows a similar pattern: buy a fixer building at a bulletproof cost basis, invest in curb appeal, supercharge leasing velocity, and drive predictable forced appreciation by maxing out net operating income.

01
Bulletproof basis
Find fixer buildings with low rent, high vacancy, and deferred maintenance. Sourced off-market via direct owner marketing or pocket listings from brokers we've worked with for years.
02
Curb appeal investment
Fresh paint, parking lot, signage, and HVAC upgrades to attract new tenants and keep existing ones renewing.
03
Leasing velocity engine
Proprietary in-house prospecting using CoStar, ESRI, Google, and Yelp APIs. Generous broker commissions, LoopNet Premium Placement, and laser-targeted ad campaigns.
04
Forced appreciation
Predictable NOI growth by maxing out net operating income. Appreciation we control through operations — not market timing.
THE BOX

What we buy.

Typical
Asset typeMulti-tenant shopping center
StrategyValue-add / reposition
Price$1M – $12M
Size10,000 – 80,000 sq ft
Vintage1990+, single story
Occupancy25% – 85%
Traffic25,000+ Cars Per Day
MarketWithin 1 hour of Sky Harbor Airport
PreferredName-brand anchor in place

Why we love value-add commercial real estate.

Real estate compounds through multiple profit centers simultaneously. That's the quiet math behind multi‑generational wealth.

01
Quarterly distributions
Cash-flowing buildings with predictable investor distributions, subject to property performance.
02
Forced appreciation
Value is within our control by increasing the income of the property — not market timing.
03
Principal pay-down
Tenants amortize the mortgage. Equity compounds over the hold.
04
Tax efficiency
Accelerated depreciation through cost segregation studies where appropriate.
BROKERS & INVESTORS
Broker
“Strong skillset to lean on local specialists, dig into due diligence, decide the risk/reward play, and get creative to close. Great investor to work with in any market.”
Sean Lieb
Net-Leased Properties & Retail Centers · 1031 Advisor
Investor
“I’ve been motorcycling through Vietnam the last few days! Please keep making money for me!!!”
Joslyn A.
Chicago, IL
Broker
“Working with Sean and Simplified Properties is always a professional, smooth transaction. His ability to negotiate the landlord side of the deal fairly and efficiently is always appreciated.”
Aaron Norwood
Partner, LevRose Commercial Real Estate / TCN Worldwide
Investor
“Of COURSE we are in!!! [again]”
Maria K.
Palm Springs, CA
Broker
“He closed in a timely manner and paid his commission. I am his leasing agent for the center and he is a dealmaker.”
Horth Hong
First Vice President, Retail · Capital Asset Management
Investor
“Great job guys. AWESOME. When and where is the next project!”
Josh S.
Seattle, WA
Broker
“Sean is one of the most sharp and diligent clients I’ve worked with — excellent at implementing strategies to add value to under-performing shopping centers.”
Chase Dorsett
Retail Property Investment Sales
Investor
“This is awesome news! Thanks for the update and great work with everything!”
Manny F.
Houston, TX
Investor
“Very exciting news, thanks for all the hard work!”
John G.
Norco, CA
BIO

Microsoft → Landlord

I bought my first rental house in 2009. Since then I've invested in rentals and fix & flips across WA, CA, and TX. In 2017, we bought a bank-owned, foreclosed shopping center in Maricopa, AZ — our first 7-figure profit. We've focused on commercial real estate ever since.

After graduating from the Foster School of Business at the University of Washington I worked at Microsoft and EA Sports, selling Xbox ads to Hollywood studios and automakers.

Brittany, Beckham, Ellie, and I love going on adventures and exploring the world from our home base in Huntington Beach, CA. When I'm not immersed in real estate, you'll find me actively involved in the kids' school programs, coaching flag football, and logging countless hours on the pickleball courts.

Let's build wealth together.

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This website is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any such offer is made only by private placement memorandum to accredited or qualified investors. Past performance is not indicative of future results. Real estate investments are illiquid, involve substantial risk including loss of principal, and are not suitable for every investor.